This is how it works.
Companies that use Groupon don't have to shell out money for extensive advertising. Groupon only makes money from a portion of each Groupon sold. They work on commission and want you to succeed so they can succeed. Statistics graphics.
Businesses can know how many people received the Groupon, how many people opened the e-mail, how many people bought the Groupon, and how many people came in to use the Groupon.
Making a Groupon deal is very lucrative. It profiles a company or local business directly to 17,500,000+ Groupon subscribers' e-mails. A one day promotion hooks customers in with a fantastic deal and then keeps them hooked if they like your service and voila! you have a new faithful customer base. A new customer base called "hip urbanites with money to spend." That would be the 18-30 age range...a HUGE coveted demographic that most companies and advertisements try to capture.
Subscriber demographics:
By advertising via Groupon deals, you're more likely to get business. We're also a competitive bunch us "hip urbanites" so we like the challenge of getting our Groupon in time and saving a little money for another Groupon. Its a good way for us to socialize and see what our city has to offer, which is you!
Groupon grantees you automatic new customers. I suggest if you're a business owner, you take them up on that.
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