Parents and even grandparents are taking over news feeds.
According to Inside Network's (an independent market research forum for the Facebook platform by Justin Smith) Inside Facebook statistics, the fastest-growing demographic on Facebook is women over 55 — nearly 1.5 million more of them every month.
Check out these graphs using Facebook's data. They're a little old, but you can see the trend.
Then here is the increase in percentages in less than a year. That probably means the numbers are even higher by now.
Does this mean all the 20-somethings should abandon Facebook??
Of course not!
a) Most 20-somethings will eventually appreciate the friendly hellos from family once they move out permanently.
b) Be glad older generations are figuring out social networking.
c) Maybe this will teach people not to post every little thing on the internet ... privacy settings are important to protecting your interests whether it be Mom or a future employer.
What does this mean for Facebook and businesses advertising there?
I means that they need to switch gears and realize that they are marketing to a whole different crowd than the "hip urbanites." The same marketing techniques will simply not due for 80-year-old grandpa.
Facebook has already realized this I think by responding to the overwhelming call for more privacy settings. Older generations are usually more careful about what they post online, which is something we 20-somethings can learn from.
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